Augmented Reality Transforming the Retail World
Augmented Reality (AR) is one of the most compelling technological advancements in today’s society. By layering digitally created elements over the real world, AR gives users the unique opportunity to interact with and perceive the physical world around them, while getting the added feature of viewing digital elements as well. According to ThreeKit, 61% of consumers say they prefer retailers with AR experiences, making the implementation of AR within the retail space one of the most exciting facets of Smart Retail Tech!
One leading company within the AR space is Lode, a female-led team that designs vibrant and immersive retail experiences, VR cinemas, showrooms, and adventure games. We are thrilled to announce Leetee Wang, the Co-Founder and CEO of Lode, as a speaker at this year’s Smart Retail Tech Expo! In 2016, Wang started an XR design agency and eventually transitioned it into an augmented reality shopping startup, with the goal of creating a living story of products.
Wang’s seminar session “The Next Generation of Shopping Experiences, Powered by Augmented Reality” is a can’t miss opportunity for retailers looking to bring their retail environment into the modern era. She will cover in-depth how brands can improve engagement by mirroring their interactive, creative, and social aspects. Brands that adopt immersive experiences have been shown to improve their conversions by up to 250%!
The eventual normalcy of Augmented Realities is undeniable. Tim Cook, CEO of Apple, even asserted his beliefs on the future of the space, saying, “I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”
Don’t miss out on this opportunity to get ahead of the curve and learn the in’s and out’s of Augmented Reality from industry experts and secure your free tickets to The Smart Retail Tech Expo today! This leading event revolutionizing the retail industry is taking place on September 1st & 2nd, 2021 at the Las Vegas Convention Center.